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Welcome to Intentional by AJS

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About
Amanda

For 20 years, I worked inside the financial services system. I held a wide range of roles from front-line client service, operations, and business development, to learning and development, organizational design, and experience strategy. Diving into so many different parts of the machine gave me an invaluable perspective. Ultimately, my time there made two fundamental things crystal clear: I have a lifelong love for creating exceptional moments and helping people thrive, and I am genuinely fascinated by how smart strategy and thoughtful planning come together to design incredible experiences.

When a corporate layoff gave me the space to step back, I took time to reflect on my journey, both personally and professionally. I dug deep into my strengths, my passions, and what actually brings me to life.

That reflection brought me right here. I use that background to shape how I help others build their own moments through Travel & Experience Design—crafting custom experiences for life shifts and bucket-list adventures.

Everything I build is powered by The Intentional Framework: a travel-inspired, 5-pillar approach designed for shaking up the routine, rediscovering yourself, and planning unforgettable experiences.

Whether we are managing the details of your next great adventure or designing an amazing personalized experience, my goal is to make the entire process effortless, collaborative, and built with purpose.

Contact 

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Calgary, Alberta, Canada

Intentional by AJS offers travel strategy, digital guides, and curated products.  Travel bookings are completed through my role as an independent travel advisor of Fora Travel.

© 2026 Amanda J. Swensen.  All Rights Reserved.
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