top of page

Intentional Framework

Every great experience starts with truly understanding what you actually want out of it. Whether you are navigating a major life chapter shift, celebrating a milestone, or tackling a once-in-a-lifetime bucket-list adventure, cookie-cutter itineraries just won't cut it.

The Intentional Framework is a 5-pillar approach designed to get inside what matters most to you. By looking closely at your destination, your pacing, your rhythm, and your style, we build a custom-crafted experience tailored entirely to your needs.

A thoughtfully designed adventure built around how you actually want to experience the world.

5 Pillars

Below are the five core components we explore together to build an experience totally tailored to you.

Stride.png
Lounge.png
Itinerary.png
Carry-On.png

The Destination

Finding the exact spot on the map that matches what this next adventure calls for. This is about landing somewhere that fits your vibe and will give you the experience you are looking for.

The Stride

Nailing down the heartbeat of the experience. Whether that means tracking down incredible food, soaking in local culture, catching a live concert, sporting event, or exploring nightlife, we lock in the moments that make you feel alive.

The Lounge

Guarding your energy and securing the right spaces to recharge. This is about protecting your peace and making sure you actually get to unwind, whatever your version of rest looks like.

The Itinerary

Putting the plan together. Bringing together the dates, timing, daily breakdown, and spending so you have a complete picture of how it all comes to life.

The Carry-On

Taking inventory of what you are packing for the journey, and just as importantly, what you are leaving behind. Curating the mindset, energy, and expectations you want to bring home with you, without hauling any extra weight.

Contact 

  • Instagram
  • Pinterest
  • LinkedIn

Calgary, Alberta, Canada

Intentional by AJS offers travel strategy, digital guides, and curated products.  Travel bookings are completed through my role as an independent travel advisor of Fora Travel.

© 2026 Amanda J. Swensen.  All Rights Reserved.
bottom of page